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BluPlots — Real Estate CRM

The CRM that runs a real estate business end to end

  • Web
  • iOS
  • Android
  • WhatsApp
  • Multi-tenant
  • Role-based access
  • REST + webhooks
  • SSO
  • Offline mobile
  • Audit trail
Two glass office facades seen from below, meeting at a strip of sky

What BluPlots is

Real estate runs on follow-up. A lead that waits four hours is a lead somebody else closed, an inventory sheet that lives in three places sells the same unit twice, and a commission nobody reconciled becomes an argument six months later. BluPlots holds the enquiry, the site visit, the unit, the booking, the payment schedule, and the commission in one system, and puts an AI layer on top that scores every lead and drafts every follow-up before your team opens the app.

Modules

Lead and enquiry desk

Every portal, website form, call, walk-in, and WhatsApp message lands in one queue, deduplicated against the existing database and routed by territory, budget band, and agent load.

Inventory and unit master

Towers, floors, units, plots, and layouts with live availability, hold timers, and price lists that version themselves, so two agents can never sell the same unit twice.

Site visits and scheduling

Visit calendars per agent and per project, automated reminders to the client, geo-tagged check-ins from the mobile app, and a visit outcome captured before the agent leaves the site.

Booking, agreement, and payment plan

Booking forms, cost sheets, construction-linked or time-linked payment plans, demand letters generated on schedule, and receipts reconciled against the bank statement.

Channel partner and commission

Partner onboarding, tagged attribution on every lead, slab-based brokerage rules, invoice generation, and a payout ledger both sides can see.

Post-sale and handover

Snag lists, possession scheduling, documentation checklists, and the handover pack, so the relationship does not fall over at the point the unit is delivered.

Leasing and property management

Tenants, lease terms, escalation clauses, renewal windows, rent rolls, maintenance requests, and vendor work orders for the portfolio you hold rather than sell.

Reporting and forecast

Pipeline by stage, source, project, and agent; velocity and conversion by cohort; a collections forecast that reads from the payment plan rather than from a spreadsheet.

Inside the product

BluPlots interface: Sales dashboard
Sales dashboardPipeline value, bookings this month, collections due, and the units still open, per project.
BluPlots interface: Lead pipeline
Lead pipelineEvery enquiry by stage with an AI score, the owning agent, and the next scheduled action.
BluPlots interface: Inventory grid
Inventory gridTower, floor, and unit availability in one grid, with holds, blocks, and versioned pricing.
BluPlots interface: Booking and payment plan
Booking and payment planCost sheet, construction-linked schedule, demands raised, and receipts reconciled.

Interface previews are representative layouts. Every deployment is configured to your own modules, terminology, and branding.

What it does for you

  • One deduplicated lead record across portals, website, calls, walk-ins, and WhatsApp
  • Live unit-level inventory with hold timers, versioned price lists, and no double-selling
  • Construction-linked payment plans with demand letters, receipts, and bank reconciliation
  • Channel partner attribution and slab-based commission calculated automatically
  • Rent roll, renewals, and maintenance for the portfolio you hold rather than sell
  • A mobile app that works on site with no signal and syncs when it finds one

The AI inside BluPlots

Lead scoring that learns from your closings

A model trained on your own won and lost history, not a generic template, ranks every enquiry by likelihood to book and tells the agent which three to call first this morning.

Call and visit summaries

Recorded calls and site visit notes are transcribed, summarised, and written back to the lead as structured fields: budget, configuration, objection, and next step.

Follow-up drafted for you

The next message is written in the agent's own tone and the client's language, personalised to the unit discussed, and held for one click of approval before it sends.

Collections and cancellation risk

Payment behaviour, market conditions, and construction milestones combine into an early warning on which bookings are drifting toward cancellation.

What it changes

4xFaster first response to a new enquiry
30%More site visits per agent per month
100%Of commissions reconciled without a spreadsheet

Integrations

BluPlots is built to sit inside the estate you already run. These connectors ship with the product; anything else is an integration engagement rather than a limitation.

  • Housing.com
  • 99acres
  • MagicBricks
  • Meta and Google Ads
  • WhatsApp Business API
  • Tally and Zoho Books
  • Razorpay and Stripe
  • DocuSign
  • Google Workspace
  • Microsoft 365

Questions we are asked

Can BluPlots handle both sales and leasing?

Yes. The same record carries a unit from enquiry through booking and possession, and then into a tenancy with lease terms, rent roll, escalation clauses, and renewal alerts. Firms that only sell can leave the leasing modules switched off.

Does it work for a brokerage as well as a developer?

Both. A developer uses the inventory, payment plan, and channel partner modules; a brokerage uses the lead desk, listing management, and commission ledger against inventory it does not own. Roles and modules are configured per organisation.

What happens to the data we already have?

We migrate it. Existing leads, units, bookings, and payment histories are mapped, cleaned, deduplicated, and loaded with a reconciliation report you sign off before go-live.

Can it run on our own servers?

Yes. BluPlots runs on our cloud, in your own cloud account, or entirely on-premises, with the same feature set. Data residency is a deployment choice, not a licence tier.

How long does implementation take?

A single-project deployment is typically live in two to four weeks. A multi-project developer with existing data, channel partner hierarchies, and accounting integration usually takes six to ten weeks.

How it works

BluPlots, end to end.

The path a record takes through the product, and what the system does at each step without being asked.

01

Capture

Portals, ads, the website, the phone, and WhatsApp all write into one lead record, deduplicated on arrival and routed by rule rather than by whoever is free.

02

Qualify

A model trained on your closings scores the enquiry, drafts the first response, and puts three names at the top of the agent's morning list.

03

Sell

Site visits, unit holds, cost sheets, and the booking form run against live inventory, so the number the client is quoted is the number in the system.

04

Collect

The payment plan raises its own demands, receipts reconcile against the bank feed, and the collections forecast updates itself.

05

Hold

After possession the record becomes a tenancy: lease terms, escalations, renewals, and maintenance in the same system that sold the unit.

Put BluPlots against your own numbers.

Send us how you run this today, including the spreadsheets. We will show you BluPlots against your own process and tell you plainly what it would and would not change.